About Us

Our firm was founded on a simple equation: to combine a deep understanding and respect for the insurance industry and its value with a commitment to innovation and the realities of the digital marketplace. 

Tom Wetzel

Tom Wetzel knows the insurance business — developed over a 40-year career starting with the Insurance Information Institute, heading a state association of insurers and mounting information campaigns on a wide range of industry issues.  Since opening his firm in 2000, he has helped hundreds of agencies navigate the digital marketplace.  He is a longtime member of the Insurance Marketing & Communications Association and served on its board for six years.  He writes a column for agents in the Insurance Journal called “Tech Talk,” serves on the faculty of the Academy of Insurance, and has delivered hundreds of in-person presentations and webinars to agents, associations and insurers across the country.   His other passion is Scouting and has served in many capacities over 25 years.

Rory Maxfield

Rory Maxfield is relatively new to the insurance world however brings invaluable outside-the-industry experience and perspective.  With a strong sales, marketing and IT/security background spanning over thirty years, Rory has served in leadership roles in both start-ups and major companies, including one as the head of international sales doing business in 48 countries.  Rory maintains a passion for helping people and organizations to be safe and successful – a perfect fit to the Wetzel team.  He is an accomplished musician and volunteers his keyboard skills frequently.

WHAT OUR CLIENTS SAY

Our agency has been working with Tom Wetzel for over five years on a number of digital marketing projects. What we value most is his professionalism, deep respect for the agency system and the way we do business, and his clear vision for what digital skills we need to compete profitably and securely. He pushes us to be the best.
Sonila Kastrati
Sonila KastratiPersonal Lines Manager, Amaden Gay Agencies
The cyber assessment is well worth the cost! Much needed review of our IT vendor’s exposure we share and our own internal and external measures to avoid cyber intrusion! If you have not done a third party evaluation of your cyber defense mechanisms, do this before you are hacked! A small expenditure today can save you thousands on getting your data and reputation back should someone in your Agency “click” on the wrong link!
Andrew C. Harris
Andrew C. HarrisCEO, Liberty Insurance Associates, Inc.
The Wetzel Cyber Assessment is excellent. Not only did they review our public network exposure, but also reviewed our technology partners' exposure to loss. Reviewing IT service provider agreements helped us quantify our risk, especially related to indemnity clauses in our agreement that likely would not see coverage under every cyber policy. Not many agents understand the moving parts on cyber, yet as risk experts we are expected to. Tom is the guy who helps us understand our risk so we avoid getting caught in a terrible situation after a breach.
Jared H. Morgan
Jared H. MorganManaging Partner, Paducah Insurance
Tom and his website team worked with us to update our website. They were easy to work with and encouraged us to see our vision through to the end with helpful recommendations, and assisted with each step of the process to make the vision a reality in a timely manner.
Loren Johnson
Loren JohnsonBrad Johnson Insurance
Working with Tom Wetzel and Associates and his design partners has been a great experience. Sahil was able to fix issues and create new visions with our website knowing time was of essence! I couldn’t be happier with our working relationship
Tina Pope
Tina PopeMangold Insurance
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DID YOU KnOW

52% of U.S. Adults
will not use a product or service due to concerns about how much personal information would be collected.
43% of Cybersecurity Breach Victims
are small and medium businesses.
Remote Work has Increased
the average cost of a data breach by $137,000.
67% Increase
in security breaches since 2014.
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Thomas H. Wetzel & Associates, Inc.

Helping Insurance Agents Master the Digital Marketplace
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