Thomas Wetzel

Thomas Wetzel

Tom Wetzel knows the insurance business.  He started his career with the Insurance Information Institute and headed a state association of companies. He then worked for several major public relations agencies, developing campaigns for insurers and associations, including the Society of CPCU. He is a frequent contributor to major insurance publications and was the social media columnist for Rough Notes. He now write a column for agents in the Insurance Journal called “Tech Talk.”

Tom stays in touch with insurance agents and companies through his workshops and presentations, his blog “The Good Risk,” as a participant through many social media groups, as moderator of “Social Media Management for Insurance Industry” on Facebook and as a long-time member of the Insurance Marketing & Communications Association.

An in-demand speaker, he has conducted numerous workshop and webinars for agent and carrier groups, including the National Association of Professional Insurance Agents, Beyond Insurance Global Network, Florida Association of Insurance Agents, Professional Insurance Agents of Arkansas, A.M. Best, Property Casualty Insurers Association of America, National Association of Mutual Insurance Companies, Associated Risk Managers, Insurance Marketing & Communications Association, Insurance Financial Communicators Association, Society of Insurance Research, Insurance Data Management Association, American Association of Managing General Agents and the National Insurance School on Market Regulation.

For more information and to schedule a personal presentation or webinar, contact us.

Professional Insurance AgentsTom was a principal speaker at our state convention in 2016 and hit it out of the park. He knows the digital marketplace but more importantly, he understands insurance agents and the challenges we face every day. He didn’t preach. He made a compelling argument on why agents need to master digital tools and then outlined how to do it. He really connected with our members and they returned the favor!
– Kurt Hetherington, President PIA of Arkansas

Professional Insurance Agents“Tom was a real seasoned professional in an area of expertise that many agents lack comprehensive knowledge of. His thorough understanding of the digital landscape is a true asset to agencies going forward. He was gracious w/his time and willing to analyze each agent’s situation individually, and his presence went a long way in making the convention a great event.”


Jeremy ‘Rit’ MacDonald, CIC, Member, Board of Directors, Professional Insurance Agents of Michigan on Wetzel’s 2017 presentation at the convention of the Upper Peninsula Association of Independent Insurance Agents.
– Jeremy ‘Rit’ MacDonald, CIC