In my May column in Rough Notes, I told agents they could learn a lot about social media from Mickey Mouse. Disney has over 32 million fans on Facebook, over 683,000 of whom share content with their friends. Is the company’s fan following so big just because Mickey is so popular? Perhaps – and no one should discount the power of a heavily promoted icon – just look at Flo or the Gecko. But Mickey’s power is also bound up with the images he conjures and the good feelings he invokes in the hearts and minds of children and adults. So why do so many agents and insurers still rely on just words and numbers to convince people they are better able to protect their assets?