Monthly Archives: October 2010

SOCIAL MEDIA FORUM — TO BLOG OR NOT TO BLOG

Use of the new tool can benefit agents

Insurance professionals frequently ask me about blogging. “What’s the point?” they say. Or, “It’s all an ego trip.” Or, “It’s not professional—it’s too personal.”

Blogging is personal, and that’s a good thing. The effective blogger develops a relationship with his or her readers and, in so doing, earns a greater measure of credibility and trust while reaching an ever larger audience. Continue reading