Monthly Archives: August 2010

Social Media — Winning at Social Media

Moving ahead with new tools

It seems that every day one can read an article extolling the unlimited virtues of social media. These articles imply that all of one’s marketing problems can be solved with the use of social media. At the same time, when talking with some agents and company decision makers, one could get the impression that social media is so fraught with danger (angry policyholders, intellectual property and privacy concerns) that anyone with an ounce of sense ought to run for the exits. Continue reading